Presentasi PR

Chapter 1
Product Info and Public Relations Consultant


















Product : Cosmetic (Body Lotion)
Product Name : Secreat
Packaging :
FRONT SIDE BACK SIDE



Company : PT. Botanical Indoprima
Target Market :
Age : 23-35
Sex : female
SES : B
Occupation : Young Career Woman, College Student, Housewife
Income : Rp 5.000.000 / month
Lifestyle : Modern, dynamist, active, simple, healthy life, concern with physical beauty and daily appearance.
Price : Rp 75.000 – Rp 85.000










Chapter 2
Venue and Decoration

















Venue : Ballroom hotel Mulia
Time : 17.00 WIB until 21.00 WIB
Theme : NATURE FOR BEAUTY
Decoration : Garden party

· Press Conference 3D



· Ballroom 3D






· Flowers

















· Floorplan
















Chapter 3
Artists












· Host : Becky Tumewu
· Singers : Malique and The Esentials
· Dancer : Devolution Dancer
· Models for fashion show : Farus Management




























Chapter 4
Time Table










PRESS CONFERENCE


No
Time
Program
Speaker
PIC
1
16.30 -17.00
GUEST ARRIVAL




REGISTRATION
Invitation Checker
Unlimited
2
17.00 - 17.05
ANNOUNCEMENT (VO)
Press Officer
Unlimited
3
17.05 - 17.10
WELCOME SPEECH
Press Officer
Press Director
4
17.10 - 17.30
PRODUCT PRESENTATION
Brand Manager
Press Officer
5
17.30 - 17.45
QUESTION - ANSWER SESSION
Press Officer
Press Director
6
17.45 - 18.30
"ADZAN MAGHRIB"


7
18.30 - 19.00
COFFEE BREAK
Press Officer
Press Director


PRODUCT LAUNCHING


No
Time
Program
Speaker
PIC


1
18.30 19.00
GUEST ARRIVAL





REGISTRATION
Invitation Checker Usher Secreat
Unlimited



DINNER

2
19.00 -19.05
PRE - SHOW (VO)
Show Director
Show Director

3
19.05 - 19.10
MC OPENING
MC
Show Director

4
19.10 - 19.15
WELCOME SPEECH
MC
Show Director



(by President Director of PT. Botanical Indoprima)
Mr. Noel Paath

5
19.15 - 19.20
DANCE PERFORMANCE
MC Dancer
Show Director

6
19.20 - 19.25
PRODUCT KNOWLEDGE (FLASH MOVIE)
MC
Show Director

7
19.25 - 19.40
SINGER PERFORMANCE
Maliq n d'essentials
Show Director

8
19.40 - 19.50
PRODUCT LAUNCH (PRODUCT PRESENTATION)
MC Mr. Noel Paath
Show Director

9
19.50 - 19.55
SINGER PERFORMANCE
Maliq n d'essentials
Show Director

10
19.55 - 20.15
SINGER PERFORMANCE PLUS FASHION SHOW
MC Maliq n d'essentials
Show Director

11
20.15 - 20.25
DOOR PRIZE
MC Usher Secreat
Unlimited

12
20.25 - 20.35
CLOSING
MC Maliq n d'essentials Team Sales & Marketing
Show Director

13
20.35 - 20.45
PRODUCT FREE GIFT
Show Director
Unlimited























Chapter 5. Vender List
1. Place provided by:
Hotel Mulia
Jl. Asia Afrika, Senayan, Jakarta 10270, Indonesia
Phone: (62-21) 5747777, Fax (62-21) 57478888
2. Food and Beverage provided by:
Hotel Mulia
Jl. Asia Afrika, Senayan, Jakarta 10270, Indonesia
Phone: (62-21) 5747777, Fax (62-21) 57478888
3. Stage and Decorations provided by:
Adi Arts Production
Contact Details : Adi 08561775191
4. Soundsystem provided by:
Rulie Soundsystem
Phone : 02198571519 / 085215838912
5. Lighting provided by :
Cikini Studio
Contact Details : Deray 08567882342
5. Multimedia provided by:
Access
Jl. Cikini Raya
Phone : 0213214356

6. Travel Package as door prize, provided by
Bali Travel Club, Phone : +62361240070
Contact Person : Putu Charma 081338466479
7. Souvenirs, Print Materials and Crew Uniform designed and provided by:
SEM;COLON design
Tel : 08128985862
8. Entertainer
Host : Becky Tumewu
Contact person : Ade Patricia 08128679277
Singer : a. Dewi Sandra :
Richard, manager of Dewi Sandra
Contact details : 08135988955
b. Malique and The Essentials :
Malique Management
Jl. Pancoran Timur VII No.17, South of Jakarta
Dancer : Devolution Dancer
Contact details : Bianca 02198861232
· Models agency : Faruz Management
Jl. Mendawai 1 No.74, Kebayoran Baru, South of Jakarta




Chapter 6. Press Release
NEWS FROM BOTANICAL INDOPRIMA
PRESS RELEASE
THE NEW SECREAT BODY LOTION
Botanical Indoprima, a Indonesia based cosmetic manufacturer, just launched Secreat, a new body lotion with high anti oxidant ingredient. The announcement was made at the head office of Botanical Indoprima in Purwokerto, Indonesia. The demand of high anti oxidant body lotion to protect female’s skin nowdays is the main reason behind Secreat launching.

Mrs. Sriwati Ningsih, the Chairman of Botanical Indoprima, said that, “ We proudly present our new innovation of body lotion, in which is very suitable for typical skin of Indonesian female. This is the best offer for Indonesian female to protect their skin from tropical climate”. She added: “Secreat was made to show our customer that we care for their skin”.
Secreat is the new body lotion in organic herbal extracts and essential oils. It contents a high level of moisturizing cream to make your skin more former and the vitamin E that will neutralizes free radicals and prevents premature aging. It also enriched with extract green tea fragrance to refresh your mind and to build your spirit. Its Sun Protection Formula (SPF) protects your skin from dullness and black spot caused by UV A and UV B.

Previously, Botanical Indoprima has produced some of various cosmetic products that were made not only for woman but also for men, such as Abra Green Tea, Follow Me Spray, Britz Parfume and many more.

ENDS
Christiani Prilinson, Press Officer
Botanical Indoprima
0818744789
For further information on Botanical Indoprima cosmetics please contact:

Noel Paath Tel: 08128985862
Customer Service Manager Fax: 02243938076
Botanical Indoprima Date: 23 April 2008
Purwokerto Ref: BIP 001
Chapter 7. Design and Souvenirs
Goodie Bag (Paper Bag)

· Agenda




· Secreat Body Lotion




· Pen



· Note Book

Chapter 8. Media List

a. Print Media :
· Cita Cinta
· Cosmopolitan
· Chic
· Tabloid Bintang
· Cosmo Girl
· Go Girl
· Chic
· Media Indonesia
· The Jakarta Post
· Kompas
· Koran Seputar Indonesia

b. Broadcast Media
· RCTI
· Metro TV
· TRANS TV
· O Channel
· SCTV
· TRANS 7
· Global TV
· Female FM
· Prambors FM
· Mustang FM
· Kiss FM
· Gen FM
· Trax FM
· Woman Radio FM
· I Radio FM
Chapter 9. Budget
Budget for Launching
December 1st 2008
1. Food and Beverage
Coffee Break 100 pax x @100.000 10.000.000
Dinner 100 pax x @250.000 25.000.000
35.000.000
2. Stage, Decorations, Soundsystem, Lighting
Stage 20.000.000
Decorations (Backdrop, X-Banner, Garden Things) 30.000.000
Soundsystem & Lighting (50.000 watt) 30.000.000
80.000.000
3. Artist management
Host : Becky Tumewu 18.000.000
Singer : a. Dewi Sandra 40.000.000
b. Malique and The Essentials 50.000.000
Devolution Dancer 8.000.000
Faruz Model Management (@ model 1.500.000 x 8) 8.000.000
124.000.000
4. Goodie Bag
Bag 500 x 40.000 20.000.000
Agenda 500 x 40.000 10.000.000
Note Book 500 x 30.000 15.000.000
Pen 500 x 15.000 7.500.000
Catalogue 500 x 20.000 10.000.000
Envelope for Press Release 45 x 305.000 13.725.000
76.225.000
5. Print Material
Invitation 500 x 20.000 10.000.000
Id Card 100 x 25.000 2.500.000
Stationery 1.000.000
13.500.000
6. Other Charges
Door Prize (Traveling to Bali 3 days 2 nights for 2 persons)
2 x 5.000.000 10.000.000
Usher Uniform 5.000.000
Telephone and Fax 5.000.000
Photo copy 2.000 x 200,- 400.000
Crew Uniform 50 x 35.000 1.750.000
Food for Crews on Preparation 50 x 20.000 1.000.000
Tips 10 x 500.000 5.000.000
28.150.000

7. Unexpected Cost 35.687.500

Grand Total 392.562.500